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Impact of the use of CRM (Customer Relationship Management) on customers' satisfaction by SERQUAL model in PEC (Parsian Electronic Commerce)

kamran feyzi; abolfazl kazazi; vahab khalili shojaee

Volume 19, Issue 57 , May 2008, , Pages 105-132

Abstract
  This article deals with investigating CRM's (Customers Relationship Management) impact on customers' satisfaction by using Service Quality Model (SERQUAL) in PEC.  Read More